States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges - 麻豆女优 Health News /insurance/exchange-marketplace-names-states/ 麻豆女优 Health News produces in-depth journalism on health issues and is a core operating program of 麻豆女优. Thu, 16 Apr 2026 05:01:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 /wp-content/uploads/sites/8/2023/04/kffhealthnews-icon.png?w=32 States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges - 麻豆女优 Health News /insurance/exchange-marketplace-names-states/ 32 32 161476233 States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges /insurance/exchange-marketplace-names-states/ /insurance/exchange-marketplace-names-states/#respond Wed, 21 Aug 2013 20:57:00 +0000 http://khn.wp.alley.ws/news/exchange-marketplace-names-states/ Updated on Sept. 4

Catchy jingles? Splashy videos? Multi-million-dollar public education campaigns?

For the聽16 states and the District of Columbia that have to run their own online health insurance marketplaces, these are among the tools聽being used聽to make sure residents know the exchanges will be open for business Oct. 1. (Other states will either operate exchanges in partnership with the federal government, or will聽turn the task completely over to it.)聽聽

These marketplaces, which were created as part of the health law, are key to the overhaul’s goal of expanding coverage to millions of uninsured people. But for that to happen, those same people have to use them. That’s why states are stepping up to the plate聽to sell the concept. Here’s an alphabetical list of state exchanges and a sampling of their strategies, ranging from clever advertising to unique health exchange names:聽

States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges   will  through April 2015 and has hired two PR firms, Weber Shandwick and Ogilvy, according to  by the San Francisco Business Times. Here is  on the advertisements.
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges   is following the example of Massachusetts in 2007 by during the Colorado Rockies baseball games. Similarly, the Department of Health and Human Services featured Washington Nationals’ presidential mascot Teddy Roosevelt in  during HHS Night at the park.
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges   (Connecticut) is opening brick-and-mortar stores in malls and urban areas to target those most in need of health insurance. This is the only state opening storefronts, according to  in the Hartford Courant though some insurers are also using this .
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges In late September,  is  in person and online to get District-based insurance brokers up to speed on the marketplace. The D.C. Health Benefit Exchange Authority is also  to speak with residents directly.
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges The  is partnering with 34 nonprofit community health organizations statewide for education and outreach, according to .
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges With key parts of the health law scheduled to take effect in less than six weeks, the state  the name of its online marketplace — .
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges , the Kentucky marketplace, will use an  to explain the state’s health care options and used the Kentucky state fair as a . 
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges The  explains its health exchange with a . (Washington state has a similar video on its exchange website.) Exchange officials unveiled  Sept. 4. The Baltimore Ravens will include the health insurance spots on their Gameday TV show as well as the team’s Web site and Facebook page.  
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges In 2007, as part of its landmark state health reform law,  teamed up with the Boston Red Sox, running advertisements in between innings. It now serves as a model for many marketing approaches in other states. Here’s an .
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges , Minnesota’s exchange, has enlisted two well-known icons, , to help spread the word about the insurance marketplace. In a series of print, radio and TV advertisements, the characters find themselves in precarious situations that require health coverage.
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges  is taking a hands-on community approach to advertising its exchange by showing real-life anecdotes of the uninsured in ads and going door-to-door, the Associated Press .
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges  awarded a  two months before the marketplace opens for business. Among other strategies, the state will provide  to federally recognized Native American tribes, including a specific website for this population in the state.
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges The  will roll out its advertising right before enrollment begins Oct. 1, the , though one ad was posted to YouTube when the marketplace’s . 
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges  is using TV ads, notably  catchy tune, to advertise the insurance marketplace by singing about living long in Oregon. A set of ads — “,” “” and “” — were rolled out Aug. 26 to explain elements of the state’s exchange. 
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges  (Rhode Island), with the tag line “Your Health, Your Way,” will use this  to show the health insurance marketplace on a personal level.
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges  has created a customized health exchange experience, according to the . Here’s their first .
States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges In Washington state, the  is considering unconventional methods such as printing ads on prescription drug bags and advertising on the Pandora Internet radio site,  reports.  
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