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What You Need to Know About the Drug Price Fight in Those TV Ads

A photo of a hand holding a TV remote and pointing it at the screen.

In recent months ominous ads about prescription drugs have flooded the TV airwaves. Perhaps by design, it鈥檚 not always clear who鈥檚 sponsoring the ads or why.

Or, for that matter, why now?

The short answer is that Congress is paying attention. House and Senate members from both parties have launched at least nine bills, parts of which may be packaged together this fall, that take aim at pharmacy benefit managers, companies that channel prescription drugs to patients. Here鈥檚 a primer to help you decipher what鈥檚 happening.

What鈥檚 the bottom line? While the PBMs鈥 secrecy, ubiquity, and power make them a target of outrage, they generally operate on behalf of their customers, which are insurance plans and employers, whose goal is to hold down prices. The PBMs do that by extracting painful concessions, a double-edged sword.

鈥淧BMs are the only thing we have to lower brand-name drug prices and prevent the drug industry from charging whatever they want,鈥 said Benjamin Rome, an internist and health policy researcher at Harvard Medical School.

If those drug prices were 100% covered by insurance, that might sit fine with consumers, but it would further blow up health care spending, already of the economy. Hospitals, insurers, the drug industry, and PBMs all point fingers at one another to shift blame, but they all benefit from the system. The smarmy PBM guy in the suit may prevent you from getting the drug your doctor ordered, but that鈥檚 only because the maker of another drug gave him 鈥 and therefore your insurance company 鈥 a better deal.

On the other hand, the vertical integration of the PBMs 鈥 an issue the Federal Trade Commission is studying but that is not the subject of any bill in Congress 鈥 enables unfair competition. 鈥淢y concern with any bills is the unintended consequences,鈥 Rome said. 鈥淲ill the new structures they create be any better for patients?鈥

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