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Repeal & Replace Watch

One Foot Out the Door, Medicare Chief Launches His Own Twitter Barrage

Government bureaucrats are not often Twitter celebrities. But Andy Slavitt, current head of the agency that runs Medicare and Medicaid, is making a name for himself with a barrage of fiery Tweets in defense of the Affordable Care Act, breaking with the traditionally mute posture taken by federal employees.

As the Act 鈥斅爇nown as Obamacare 鈥 is coming under attack by the new Republican-controlled Congress and incoming Trump administration, Slavitt, acting administrator of the Centers for Medicare &聽Medicaid Services, isn鈥檛 being shy online.

鈥淭aking health care coverage away from people is easy. Creating coverage for people is hard. We did the hard,鈥 he , and pinned to the top of his Twitter page.

slavitt-twitter_770-3

Andy Slavitt’s Twitter feed as of Jan. 18, 2016. Slavitt is acting administrator of the Centers for Medicare & Medicaid Services.

, on the day after Christmas: 鈥淎 number of people tweeted me over the weekend that some people don鈥檛 deserve health care but they apparently do. That鈥檚 bull.鈥

Slavitt, an infrequent tweeter before the election, has sent out 3,200 tweets since Dec. 6. He聽doesn鈥檛 hide behind the usual 鈥渞etweets are not endorsements鈥 Twitter bio, instead he now writes: 鈥淎fter Jan. 20, the mission is not over.鈥

Slavitt acknowledges that his heightened enthusiasm for the medium has coincided with renewed interest in repealing the ACA, though he says he hasn鈥檛 changed his tone, he鈥檚 just getting more attention now. 鈥淭he reason you鈥檙e seeing a lot of things going viral is people are starting to realize what鈥檚 at stake,鈥 he said in an interview.

He鈥檚 openly mocked Republican efforts to replace the law, to a cnbc.com story in January reporting that repeal would increase the federal deficit with a sarcastic caption:

He鈥檚 been using his feed to solicit stories of Americans worried about losing their coverage. In one harrowing exchange in January, a woman from Arkansas tweeted at Slavitt, saying she would take her own life if she lost her insurance. 鈥淗ang in there please, there are many who will fight 4 your access 2 care. We will reach out to you directly. Copying CMS champ @AislingMCDL,鈥 , referring to Aisling McDonough, the senior communications strategist for CMS.

While his approach often draws 鈥渟niggers from the communications team鈥 at CMS, Slavitt said that, at the end of the day, his job is to communicate the needs of patients, and make the often robotic and inaccessible bureaucracy of the federal government into something more human and relatable.

鈥淚 leave my family every day during the week to come to Washington to do my job. The terms I agreed to were to speak my mind and do what I think is right,鈥 said Slavitt, who lives in Minnesota. 鈥淚鈥檓 not going to be right every time. If people want to criticize, I鈥檓 willing to take that.鈥

Once he is replaced under the new administration, Slavitt wrote 鈥斅爄n a tweet 鈥斅:

The next day : 鈥淔lying in for my final Monday @CMS.gov w plenty of work to do still. Considering chaining myself to my desk but my wife says bad idea.鈥

Being more controversial or opinionated is often the only way to cut through the noise of Twitter, according to Cliff Lampe, an associate professor of information at the University of Michigan who does research on social media. 鈥淢aking emotional responses, rather than neutral, or even controversial ones will get you more attention in the marketplace,鈥 he said.

Lampe predicted that more officials, not fewer, will start to take Slavitt鈥檚 approach to gaining the public鈥檚 attention. After all, it worked for President-elect Donald Trump.

Asked about comparisons to the incoming president, @realDonaldTrump, Slavitt鈥檚 rapid response: 鈥淗e has more followers than I do. I鈥檓 very jealous. I鈥檇 love to have 19 million.鈥

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