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Demand for Service Dogs Unleashes a 鈥榃ild West鈥 Market

Jenni Mahnaz admits she鈥檚 not much of a dog person. She鈥檚 mildly allergic and the only pet she had as a child was a hermit crab. But once she learned that specially trained dogs could help her daughters with their medical needs, she was willing to do anything to make it happen.

Her oldest daughter, Suraiya, 6, was diagnosed with autism and sensory processing challenges. Soon after, 4-year-old Phoenix was diagnosed with epilepsy.

鈥淥ur family is very likely to end up with two service dogs,鈥 Mahnaz said. 鈥淚 think we鈥檙e probably looking at $10,000 per dog.鈥

That鈥檚 a serious hurdle for the Troy, New York, family of five whose income is below the federal poverty line, even though they鈥檒l save money by buying pups from a breeder and then paying a local trainer to train them as service dogs.

聽Organizations charge from $15,000 to $40,000 for a fully trained service dog, which they have bred, raised, and trained for a year and a half. None of that cost is covered by health insurance. Other trainers have long waiting lists or won鈥檛 place dogs with young children.

鈥淭his is very expensive for us, but I am my girls鈥 parent, and it is my job to do whatever I can to make their standard of living as good as I can,鈥 Mahnaz said. 鈥淚t is a need for them and it will make a big difference in their lives.鈥

Demand for service dogs has exploded in recent years as dogs have proved adept at helping children and adults with an increasing range of disabilities. While dogs once served primarily people with vision or mobility impairments, they now help people with autism, diabetes, seizures, and psychiatric disorders. That has overwhelmed nonprofit service dog trainers, who generally donate dogs to patients for at most a small application fee. But unmet needs have helped launch a for-profit service dog industry with hefty price tags.

Rapid growth, however, has come with little oversight, potentially subjecting people who have complex medical issues to huge financial barriers, poorly trained dogs, and outright fraud. Those pitfalls are only exacerbated by social media, including fundraising sites like GoFundMe that allow families to meet pricing thresholds they wouldn鈥檛 be able to afford on their own. The flourishing market emboldens trainers to charge more for their services, confident that the funds will be donated.

Some, like the Mahnaz family, gamble by training their own dogs to lower the cost. But trainers say that the success rate for self-trained dogs is lower than their own 鈥 and that families could be out thousands of dollars.

鈥淭he dog could absolutely fail. We could end up with an adult dog who cannot be a service animal,鈥 Mahnaz said. 鈥淭he reality is we don鈥檛 have a choice.鈥

The lack of regulations for service dog trainers has opened the door for scores of backyard trainers who may or may not be qualified to train service dogs, said , a professor of veterinary medicine at the University of California-Davis. There is no certification process for service dogs, either.

鈥淭here鈥檚 a big opportunity for people who are dog trainers to say, 鈥極h, I will sell you one for tens of thousands of dollars,鈥 she said. 鈥淚t鈥檚 a kind of a wild West issue.鈥

But that also leaves families open to getting burned with little recourse.

鈥淪ometimes they're sold a bill of goods,鈥 said Sheila O鈥橞rien, chairperson of the North American board of . The group accredits service dog trainers, but the accreditation is voluntary and only nonprofit organizations are eligible. The group has 80 accredited members and 25 candidate programs in North America. But nobody knows how many unaccredited dog trainers are operating in the U.S.

鈥淚t鈥檚 so easy to defraud people over the internet. There鈥檚 a lot of money to be made here,鈥 said , a Michigan State University law professor specializing in animal law. 鈥淚t鈥檚 never been controlled, and it鈥檚 gotten worse.鈥

In 2018, for example, Virginia鈥檚 attorney general alleging a company named Service Dogs by Warren Retrievers charged families up to $27,000 per dog but often delivered 鈥減oorly-trained puppies with significant behavioral issues and inadequate skills or training.鈥 The trainer settled the lawsuit last year for $3 million.

In 2020, North Carolina鈥檚 attorney general against the owner of Ry-Con, a nonprofit service dog trainer. The suit alleged that Ry-Con charged families up to $16,710 per dog despite knowing the dogs were not adequately trained.

Both training companies are now out of business and the former owners could not be reached for comment.

O鈥橞rien estimates the average training cost in the U.S. is $30,000 per dog. But trainers must also account for the costs of the 60% of dogs who won鈥檛 make it through the training.

Sometimes dogs wash out because of health or temperament issues. 鈥淪ome are just lovers and not workers,鈥 O鈥橞rien said.

, founder of Canine Assistants, a Milton, Georgia, nonprofit training organization, said much work remains after a dog graduates, but many for-profit trainers end their involvement when they sell the dog. Many people need help troubleshooting issues such as housebreaking or leash-walking difficulties.

鈥淐lients can get dogs that aren鈥檛 prepared, and sometimes, when dogs are prepared, they end up with families who don鈥檛 follow through,鈥 Arnold said. 鈥淚t鈥檚 difficult on both sides, but families get taken advantage of a lot more than the other way around.鈥

Jennifer Arnold holds a scented cotton swab to Cheeto's nose as a part of the dog's training.
Jennifer Arnold, founder of Canine Assistants in Milton, Georgia, allows Cheeto to smell a scented swab as part of the dog鈥檚 training to identify seizures. Researchers have isolated several compounds released when seizures occur. (Robin Rayne)

Canine Assistants has the ability to train and place a maximum of 100 dogs per year but receives about 1,400 applications.

鈥淭he need is overwhelming,鈥 Arnold said. 鈥淚t made the industry perfect for folks who want to make a little money.鈥

In most cases, that money isn鈥檛 coming directly out of patients鈥 pockets.

, development director with the Xenia, Ohio-based nonprofit 4 Paws for Ability, said only about 5% of families can write the $17,000 check required for a service dog. The rest rely on their community, family, friends, or sometimes complete strangers for donations.

Medical Mutts Service Dogs in Indianapolis trains about 30 service dogs a year, about a third of which are dogs that board with them for training.

鈥淭here is no guarantee for any of those dogs to go through,鈥 said , Medical Mutts鈥 director of client services. 鈥淎s you start training and you take them out in public places, you start practicing certain behaviors, it鈥檚 quite stressful. And some dogs, they just can鈥檛 handle that.鈥

Medical Mutts charges $15,000 to $17,000 for a program dog depending on what type of disability is involved. It鈥檚 $11,000 to board and train a dog. If that dog washes out, the family is out that money. Families that opt for a program dog, on the other hand, are guaranteed to get a dog that completes the training.

鈥淭hat鈥檚 the biggest plus for a program dog,鈥 Rudisile said. 鈥淭hey don鈥檛 have the risk of, 鈥極K, I got a dog and now I鈥檓 stuck with it and it鈥檚 not working.鈥欌

For the Mahnaz family, that鈥檚 a gamble worth taking. A friend has set up a to raise the initial $4,000 to get their first dog, a goldendoodle, from a breeder. They鈥檒l start with basic obedience training and, when the dog is old enough, begin its service dog training.

An autism service dog, they hope, will help Suraiya deal with uncomfortable social situations and settle her down when she is on the verge of a meltdown. Eventually, they鈥檒l get a second dog trained to alert them when Phoenix experiences a seizure.

Suraiya, who cannot write yet, has nonetheless created a list of potential dog names that only she can read: Blueberry, Alex, Stardust, Jelly-Jam. Phoenix has settled on Pancake.

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