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As Vaping Illnesses Rise, So Do Pleas To Quit-Smoking Help Lines

鈥淚 stopped for a few days and then I ended up buying new pods. The withdrawals got to me.鈥

鈥淢y friends are the ones who got me into vaping. And they think I shouldn鈥檛 stop, but I want to because I don鈥檛 want to hurt my family if I get sick.鈥

鈥淚 feel like I get winded easily and I just know it鈥檚 not good for me. I want to quit so bad but it鈥檚 really hard when all your friends are vaping around you.鈥

These are just a few of the messages that teen vapers texted in September to the new 鈥溾 program, which offers phone, text and chat lines to young people trying to quit smoking in 13 states.

Even though 鈥渜uitlines鈥 were designed to help people kick cigarette habits, calls and texts from people who use e-cigarettes are climbing as more people fall ill with a mysterious and devastating respiratory illness linked to vaping.

Health officials are investigating in 49 states and the District of Columbia, including at least 26 deaths. In California, more than 120 residents , at least three of whom died, according to the California Department of Public Health.

The department in September called on everyone to , 鈥渘o matter the substance or source,鈥 while the investigations continue. The Centers for Disease Control and Prevention also advised people from using e-cigarette products, especially those that contain THC, the main psychoactive ingredient in marijuana, which has been linked to most of the illnesses.

The rise in calls to help lines means the message is penetrating, said Stanton Glantz, director of the University of California-San Francisco Center for Tobacco Control Research and Education.

鈥淭he more we learn about e-cigarettes, the more dangerous they look,鈥 Glantz said. 鈥淐allers are right to be worried, frankly.鈥

Optum, which operates tobacco quitlines for 23 states and the District of Columbia and for more than 1,000 employers, logged a 50% increase in callers asking for help to quit vaping since the CDC on the illnesses in early September, said Seth Serxner, the company鈥檚 chief health officer.

The majority of state quitlines are run by Optum or National Jewish Health, a respiratory research hospital in Denver, whose My Life, My Quit program is aimed at youths. National Jewish Health runs help lines for 16 states 鈥 not all of which offer My Life, My Quit 鈥 enrolling about 100,000 people each year into tobacco cessation programs.

The quitlines are , and the counseling is free.

Almost 20% of callers to Optum鈥檚 help lines said they used vapes, up from 3% during the same period in 2015, Serxner said.

鈥淧eople are going, 鈥榃hoa, I didn鈥檛 know this was that bad for me,鈥欌 he said.

In July, National Jewish Health enrolled 88 people into its cessation program who said they vaped exclusively. In August and September combined, the organization enrolled 457 people who vaped exclusively, more than five times the July figure, said Thomas Ylioja, clinical director for health initiatives at the organization.

Calling 1-800-QUIT-NOW routes callers to counselors in their state, where they can get counseling to help them set quit dates and identify triggers that could lead to a relapse. If clients give permission, counselors follow up with them in the days and weeks after their initial call, when quitting can be most difficult.

Depending on where callers live and what kind of insurance they have, they may qualify for free nicotine replacement therapy, like patches, gum, lozenges or prescription medication. Vapes and e-cigarettes are not a federally approved treatment for smoking cessation, so help lines have not recommended them to clients to help them quit.

Not all state quitlines are seeing an uptick in calls. Calls from vapers were flat for West Virginia鈥檚 help line from July through September compared with the same period in 2018, said Lindsy Hatfield, program director for First Choice Services, which operates the state鈥檚 quitline.

But starting in August, Hatfield noticed that some callers didn鈥檛 realize that their Juul e-cigarettes, the , could addict them to nicotine, even though it is listed as an ingredient on the package.

鈥淪ome people we found did not know that Juul was an e-cigarette, vape or nicotine device,鈥 Hatfield said. 鈥淭hey felt that Juul did not have nicotine in it, and so it couldn鈥檛 be the same thing鈥 as an e-cigarette.

The University of California-San Diego runs California鈥檚 tobacco quitline (which offers help in English and Spanish) and serves about 30,000 callers a year. It also runs a national help line for people who speak Mandarin, Cantonese, Vietnamese and Korean.

Since 2017, the quitline has received a steady increase in calls from people who vape. Most said they were using e-cigarettes to quit or cut down on cigarettes because they thought of vapes as a 鈥渂etter alternative," said Niki Hoang, a San Diego-based counselor and former smoker who has been with the help line for seven years.

Hoang and her colleagues noticed a change this summer: Callers who used vapes to quit cigarettes are now trying to quit vaping, she said.

And smokers who have never tried vaping are vowing to stay away, saying they don鈥檛 want to 鈥渂e the guinea pig,鈥 according to Hoang.

The summer鈥檚 influx of calls prompted the help line to train the California staff 鈥 about 60 counselors 鈥 on the history of the devices and how to counsel people who want to quit.

The calls for help are a far cry from 2007, about the time vapes hit the and were .

Millions have started using them since then, including teens and young adults. Recent federal data funded by the National Institute on Drug Abuse shows that 25% of this year鈥檚 high school seniors and 20% of 10th graders in the past month. That鈥檚 more than double the use reported in 2017.

Little research exists on the best strategies to stop vaping, so quitline counselors generally employ techniques they鈥檇 use for cigarette addiction.

But there is at least one key difference between smoking and vaping that might make the latter more difficult to quit, said Ylioja of National Jewish Health. Vapers have an easier time evading restrictions on smoking in indoor spaces or public places because the smell dissipates faster, he said.

That makes it difficult for vapers to make a plan to avoid situations or people sparking future cravings.

鈥淭hey have a harder time identifying what triggers might be,鈥 Ylioja said. 鈥淭hey were using these products in so many different social situations."

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