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Thursday, Mar 10 2016

Full Issue

CVS To Launch $50M Anti-Smoking Initiative, A Follow Up To Banning Tobacco Sales In Stores

The move is a departure from how corporations have treated industries in the past. Meanwhile, the California Senate will vote on a bill to raise the state's smoking age to 21.

CVS Health Corp. plans to spend $50 million over the next five years on a youth antismoking campaign as it aims to position itself as a serious competitor in the health-care industry. It is unusual for a corporation to attack an industry as CVS plans to do by warning youth of the harms of smoking. Historically, the only companies to fund antitobacco initiatives have been pharmaceutical companies that sell smoking cessation products like Pfizer Inc., according to the Campaign For Tobacco-Free Kids, a leading antitobacco group. (Mickle, 3/10)

California's Senate is poised to vote on a sweeping package of anti-smoking measures_including raising the smoking age to 21— as lawmakers try to crack down on tobacco use and the health problems that flow from it. If the Senate approves Thursday and Gov. Jerry Brown signs off, California would become the second state to move the age to buy cigarettes from 18 to 21, and electronic cigarettes would face the same restrictions as tobacco products. (3/10)

This is part of the Morning Briefing, a summary of health policy coverage from major news organizations. Sign up for an email subscription.
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